In the past few days, several videos have come to my attention that I feel need to be shared. First, I’ll start with Austin based duo Signy (shown above) and their video for “Waiting for You”. Their sound is best described as indie dance pop, a segment of the music market that I’ve felt has become oversaturated. Signy’s song, however, is quite possibly the strongest song of that style I’ve heard all year. The duo’s greatest strength is the vocal harmonies of Amy Arani and Delaney Gibson. And even the video for “Waiting for You” feels very atypical for its genre. Whereas one might expect a club setting filled with neon lights, Signy opts for a setting out in nature filled with sunlight. Such unique choices help the video to be as fresh feeling as the song itself.
Next up is The Hundred Inevitables, who after fifteen years together have finally released their first music video. Unlike the Signy video where the duo exists in and embraces nature, this video is all either nature or outdoors. The band never appears in the video, nor does any human for that matter. While the images are nice and often even impressive, I would have liked to seen the band in the video. Maybe The Hundred Inevitables will do a second video starring themselves. Let’s hope it doesn’t take them another fifteen years to create the next one.
Video number three comes courtesy of Poppy Xander with a bit of help from local artist Jeff Skele. Mr. Skele provides the animation for “Little Ghosts”, which tells the story of a woman haunted by memories that prove to be her downfall (as well as for her cats). The video is part whimsical, part heartbreaking, and 100% intriguing and captivating.
Finally, I leave you with “One in a Million”, the first video from Jessie Frye‘s upcoming Boys Club EP. I’ve been eagerly anticipating hearing the song and seeing the video, and as usual, Ms. Frye doesn’t disappoint. Here’s the video in a nutshell: a teenage girl (played by Sophie Shipp, a real life student of Ms. Frye’s) illustrates a heroine that later comes to life (played by Jessie). Although the cool warrior costumes and sword wielding by Ms. Frye are certainly entertaining, I think it’s the underlying themes of depression, heroism, and empowerment that really make the video stand out. That, and you’ve got to love seeing Ms. Frye in her warrior outfit eating pizza on the playground. I mean, how cool is that?